Sunday 4 March 2012

How to name your production comapany


Your company's name must communicate nothing less than your corporate ethos, whether you make tentpoles, chick flicks or genre films, and how you personally see yourself within the firmament of show business.

According to GQ most production company’s names divides neatly into sub groups. http://www.gq.com/blogs/the-q/2010/05/how-to-name-your-hollywood-production-company.html
And these can help you find he right approach for naming your own production company. Here are some of the sub groups:

THE TRADITIONAL:
Start with your name. Some of Hollywood's biggest producers have gone the straightforward route. Jerry Bruckheimer Films. Laura Ziskin Prods. Scott Rudin Prods.

THE NAME GAME:
The film business is filled with creative people. Your name might not fit the production name you want. Therefore it's acceptable to engage in wordplay: Rat Entertainment (Brett Ratner). Or maybe spell your name backwards, Harpo Studios (Oprah Winfrey).
GETTNG NEIGHBORLY:

Names like Picturehouse (HBO and New Line) can evoke a homey feel for talent and filmmakers. Mix the reaffirming "house" label with something more unnerving, like Ghost House (Sam Raimi), Smoke House (George Clooney)
A street name can also be effective, 34th Street Films (Tyler Perry), Trigger Street (Kevin Spacey).

SUPERLATIVES:

In the movie business, confidence is key. Legendary Pictures (Thomas Tull), Killer Films (Christine Vachon), Superb Entertainment (Meryl Poster), Larger Than Life Prods.

THE REALLY BIG PICTURE:

If you want to make big pictures, incorporate a gauzy omniscient tone that sounds as if your company transcends the very medium of film itself: Imagine Entertainment (Ron Howard and Brain Grazer), Icon Entertainment (Mel Gibson and Bruce Davey), DreamWorks (Steven Spielberg, Jeffrey Katzenberg and David Geffen.

1 comment:

  1. What an excellent information source, Rachael. Great find! This will be useful not only to you, but to lots of students to follow. Hope it's inspired you for your own company name.

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